Back to Blog

Beyond the Problem: Understanding Your Customer Before They Know You Exist

The third workshop in our CX Mapping series delves into a fascinating and often overlooked stage of the customer journey: the period before they even realise they need your product or service.It's easy to focus on the moment a customer lands on your website or walks through your door. But what if you could understand the subtle currents of their lives before that point?What if… you could tap into their underlying thoughts and their emerging desires, that will eventually lead them to seek a sol...

Workshop #2 - Know Your Niche Customer

In session two of our Customer Experience Mapping series, the "aha" moments flowed like waterfalls!This session dove headfirst into the fascinating world of buyer personas, and it was a rollercoaster of discovery, laughter, and a whole lot of "wait, that's me!"Persona Power: Unveiling the Human Behind the TransactionWe went beyond demographics and delved into the psychographics, the motivations, and the pain points of our niche customers. It's one thing to know who they are, but it's a game-cha...

The Launch of Our New Workshop Series!

Allright, buckle up because we've kicked off our seven-part workshop series into the heart of Customer Experience Mapping! And let me tell you, the energy in the room was awesome!We're not just talking about customer satisfaction here; we dive deep into the art of turning those precious first-time customers into raving, referring, and returning devotees.First Stop: Unveiling the Enigma of Your CustomerOur inaugural workshop was all about peeling back the layers and truly understanding who our cu...

Why do a Customer Experience Map?

Customer Experience Mapping: The Secret Weapon for Business GrowthIn today's competitive landscape, understanding your customer is the ultimate competitive advantage. But how do you truly get inside their heads, anticipate their needs, and deliver an experience that keeps them coming back for more?Enter the Customer Experience Mapping, a powerful workshop series that can unlock a treasure trove of benefits for your business. Some of the Benefits of a Customer Experience (CX) Map:Unmasking P...

The Story Behind QE2 Consulting

Imagine a world where powerful communication meets strategic business guidance. That's the magic behind Rae and Jean, two inspiring entrepreneurs who joined forces to create QE2 Consulting.Rae: The Conversation CatalystRae is a natural facilitator. She has a gift for guiding engaging discussions, even on complex topics. Her ability to draw out ideas and perspectives from others creates a dynamic exchange of knowledge – perfect for businesses seeking innovation and growth. Rae's skilful communi...

Asking the Right Questions

Does your team prefer to look at What's NOT working well first (Problem solving), or do they like to celebrate What IS going well and create improvements from there?Since we are all wired differently, each team has a way that suits their flow. If you ask a team that has a high need to point out issues, to look at the positives straight up, they can shut down. Likewise, if you have a team that is "Mooving & Grooving," they may like to acknowledge what's making them tick now, before they can ...

Emotional Understanding

By understanding our behaviour and emotional intelligence we can have a greater awareness of ourselves and others. We are more likely to make deliberate choices when interacting with others to improve communication so that we create stronger, more engaged and more productive relationships. Our behaviour is influenced by numerous things, including the environment we are in and our perception of things. Our emotions are influenced by our past, our values and external stimuli. This is wh...

Does the Topic of Wellbeing Need to be Serious?

That went out the window on this workshop. It was one of the best I've facilitated using The Wellbeing Deck (WBD) by Tamara Buckland & riders&elephants.I walked away with sore cheeks - from laughing so much! (And we all know how good it is for our wellbeing).This humble bunch of men from Wade Group were really put on the spot - we talked about things that are not often talked about in the workshop banter, and it was fantastic. We looked at what it takes for us to th...

What Becoming a Pro Elephant Rider Has Taught Me

“If I could Turn Back Time… I’d find a way… To take back those words that hurt you…” Cher was onto something here. We all have moments where we wish we could turn back time and regret the things that we said… do we sit down and think about how we want to feel or behave in the future? Most of us happily set goals for our tangible achievements, new job, house, relationship… without thinking about how we will feel when we have / achieve them, let alone how...

When do you get the "Zoomies?"

"Most people are more committed to a familiar discomfort than they are an unfamiliar discomfort" Lisa Nichols. Read that again! Do you agree? Change can be hard and what is seen as resistance is often just a lack of information and clarity. Yip! You got it, change doesn't need to be something that always causes discomfort. By adding a few more conversations about the how and why changes are occurring, people can feel a lot more motivated and inspired by the new proposal. You ...

Who feels Alienated?

What would you think if your employee or colleague told you that they are feeling “ALIENATED?” Have you even considered this to be a possibility in your workplace? What would it look like? I recently delivered a “Map Your Emotional Culture Workshop,” for a team of leaders. When it came to completing the Emotional Culture Canvas and selecting “What undesired feelings we don’t want to feel (but might from time to time),” a third of the leaders had “Alienated” in their top five ...

Are Emotions in the Workplace Over-rated?

Talk to a ton of people and you will get mixed responses; everything from “It’s utter B.S,” to “It’s critical.” I’ve been a workplace trainer for nearly a decade. I have helped a ton of teams get better at being better. But, when I re-visit these teams, there are sometimes wounds that I had managed to put band-aids on, surfacing again. Part of the issue may be an environment whereby people are unable to have “safe conflict” conversations. This means, they don’t speak up when...