The third workshop in our CX Mapping series delves into a fascinating and often overlooked stage of the customer journey: the period before they even realise they need your product or service.

It's easy to focus on the moment a customer lands on your website or walks through your door. But what if you could understand the subtle currents of their lives before that point?

What if… you could tap into their underlying thoughts and their emerging desires, that will eventually lead them to seek a solution like yours?

I'm sure you know the "What the!" feeling: You've been having a conversation about something, and next thing, you are getting adds on Google (or social media) for it.

By stepping into your potential customer's shoes at this early stage, you gain a profound advantage. You begin to see the world through their lens, recognising their unspoken needs and underlying frustrations that can show up in their daily lives.

By understanding their world before they know you, you can:

• Craft more relevant and engaging initial touchpoints: Your early communications will feel less like a sales pitch and more like a genuine understanding of their situation.

• Speak their language: You'll use the words and phrases that naturally resonate with them, building an immediate connection.

• Build stronger initial trust: By demonstrating an understanding of their world, you establish credibility and foster a sense of connection from the outset.

Ultimately, exploring this pre-awareness stage, is about moving beyond simply solving a problem to becoming a trusted partner in your customer's journey. It's about understanding their world so deeply, that when they finally recognise their need, you are already a familiar and trusted voice.

This workshop is a powerful reminder that truly understanding your customer begins, long before they even know they need you.

It's about seeing the world through their eyes, and in doing so, unlocking a wealth of opportunities to connect, engage, and build lasting relationships.

Yes, participants will encounter some tricky questions that require deeper thought. But this is where the magic happens – it's the start of getting comfortable with the uncomfortable, paving the way for exciting innovation and business expansion.

If you're ready for this kind of growth, reach out Rae or Jean.